Your Pricing System Sucks – Let’s Fix It!
OVERVIEW: Long term students should be rewarded with extremely low membership prices, short term students should be discouraged with high prices.
“Last month was great, but I did way too much yoga…”
– Nobody (ever)
HOMEWORK: Make your single class price (or your private class price) deliberately expensive. It should be expensive enough so that students regularly ask, “Why is one class so expensive?”
When students ask, explain to them honestly: “It’s expensive because we don’t actually want anyone to buy it. With one class, you won’t get the results you’re looking for with yoga.”
Remember, you want to be in the membership business, not the concert ticket business. Members transform their lives, develop friendships, improve their health, and make you proud. One-off students drain your energy, make your community feel transient, and don’t get the real benefits of yoga.
YOGABODY Business School learn more
As yoga students, we all recognize the importance of a good teacher and a supportive community—this is how you grow. In business, it’s exactly the same, but why do most teachers try to do it alone?
If you’re all alone in your yoga business journey and ready to get serious, YOGABODY Business School might be just what you’ve been looking for. We’re a private, application-only school for career-focused teachers, studio owners, and fitness professionals who commit to 2x growth the first year, and then 30% growth year-on-year thereafter. The yoga community needs more business leaders, and our school is committed to making this a reality. You’ll find the complete program information and application here:
YB Business School – Let’s Double It!
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