2 Ways to Grow Your Yoga Business
OVERVIEW: you have only two assets in the yoga business, you and your community. Focus on those and watch your business explode in growth.
#1. Work on Yourself – You are your own best asset when it comes to yoga teaching. This means your knowledge, your ability to communicate (verbally and written), your confidence, your level of mental and physical fitness, and your understanding of your clientele. Working on “you” means staying a student for life and always growing so your teaching stays inspired.
HOMEWORK: choose one personal area to focus on that would improve your skills and abilities. Perhaps you suffer with public speaking, or maybe your anatomy knowledge is really limited, or maybe your accounting is a disaster. The work on “you” should always be something that enables you to better serve your students. This is where the real transformation happens.
Grow Your Community – Your “community” is everyone who knows, likes, and trusts you. They are the people who like to hear from you, and follow what you’re doing. For yoga teachers and studio owners, your community is your database. My first “database” was two sheets of papers with the names and email addresses of my students on it. From that, I started my business.
Today, I’d encourage you to focus on three main ways to build your database: email list, Facebook, and Instagram. If you can get mobile telephone numbers, that is great too. The bigger your database, the bigger your business. It’s that simple.
HOMEWORK: if you don’t have an email management system, get one. Start with MailChimp.com. It’s free for up to 12,000 contacts. Next, start a business page on Facebook for your yoga teaching or yoga business (not a personal page). Finally, start an Instagram account that is separate from your personal account. Last step? Grow those three databases, and watch your business explode with growth.
YOGABODY Business School learn more
As yoga students, we all recognize the importance of a good teacher and a supportive community—this is how you grow. In business, it’s exactly the same, but why do most teachers try to do it alone?
If you’re all alone in your yoga business journey and ready to get serious, YOGABODY Business School might be just what you’ve been looking for. We’re a private, application-only school for career-focused teachers, studio owners, and fitness professionals who commit to 2x growth the first year, and then 30% growth year-on-year thereafter. The yoga community needs more business leaders, and our school is committed to making this a reality. You’ll find the complete program information and application here:
YB Business School – Let’s Double It!
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