Dear Yoga Teacher,
If you’re like most yoga teachers, you spend loads of time on Facebook creating posts, sharing resources, and chatting with your students—but when you have something important to announce (like an upcoming class or workshop), your “reach” for your carefully-crafted post is less than 10% of your total fans.
The story goes something like this:
You have 1,000 fans on your yoga Facebook page (these are your people)
You have a new workshop next month, so you post an announcement to your page
24 hours later, only 68 of your fans have seen the post
You figure Facebook just wants your money, so you “boost” the post with $20
24 hours later, only 29 more people have seen the post, meaning that 90% of your fans have no idea that you have this workshop planned
You then ask yourself: “Why even bother to build a fan base on Facebook if I can’t even reach them with my important announcements?”
If you can relate to this story, don’t worry, you’re not alone. From major brands like Nike to the local Pizza restaurant in your city, everyone feels the same pain. You know your yoga students are using Facebook all day long, but you just can’t figure out how to reach them. That the bad news.
The good news is that, in the yoga market, I’ve figured it out. I’m a yoga teacher just like you, and I’ve been using Facebook as my primary marketing channel since 2008 to fill classes my local yoga studios and to sell special events, destination retreats, workshops, teacher training courses, and yoga products.
I’ve done this in 5 different countries for all different styles of yoga and with every possible yoga product and service that I know of. It’s worked extremely well, and it’s something that every yoga teacher can and should learn to master.
Right now, you’re probably thinking, “Yeah, I do all that too, and it’s not working!” But here’s the big difference between you and me. I understand what Facebook wants, and I create my strategy to align with theirs. On the contrary, most people attempt to “do their own thing” on Facebook. They ignore best practices and treat their Facebook Page like their own private party—and this is when you get into trouble.
Here’s how it works. When you help Facebook expand their community and grow their business, Facebook loves you and shows their appreciation by showing your posts to more people. They win then you win—but not the other way around.
Following my blueprint, you can typically expect to double your reach and engagement within a couple weeks—and this results in a dramatic boost in revenue within the first month. At this point, I’ve helped so many people rinse-and-repeat my proven process that I’m now able to guarantee your results (see below for details).
Imagine if Just a Few Weeks from Now…
You had a 5-day per week “posting schedule” and knew exactly what to post on your page and when to post it for maximum exposure
You spent just 1 hour per week (total) on your Facebook business page and were able to (at least) double your exposure, impact, and revenue
You knew exactly what Facebook wanted you to post and exactly what they don’t want—and you adjusted accordingly
You had a proven strategy for getting other people to happily give you as many photos, videos, recipes and articles for your page as you’ll ever need—so if you’re too busy to be creative, it’s no problem
You knew how to leverage Facebook with a budget of $0, and you also knew how and when to use small investments to get huge results—especially when you get the timing right
Here’s the thing. Facebook is a completely different type of social platform than most people realize, and when you understand their unwritten rules, you’ll go from being a Facebook hater to a raving fan overnight. To make it easy, I’m going to walk you step-by-step though my system so you can use it for your own benefit: to fill your classes, boost your event attendance numbers, and build a thriving community of loyal fans.
But before we go any further, there are 5 things you must understand:
#1. Facebook (as a company) has changed dramatically since you first opened your account. Their goals and objectives, their terms of service, and their monetization plan is completely different now than it used to be—and this impacts your Facebook Page every day.
#2. User behavior has also dramatically changed. It happened so fast most people didn’t even notice. While Facebook used to be as “social” as Twitter, today it’s more like a news blog with posts and comments—but with very few real conversations happening. To be successful, you have to adapt to this new ecosystem and ride the trend.
#3. Facebook loves people who build “sticky” communities on their platform, but they hate people who try to steal traffic off their site. Building community on Facebook can be a simple process, but you have to understand how to do it the right way.
#4. Facebook is not nearly as interested in your financial capital as they are in your “social capital.” This means it’s very difficult pay for exposure on Facebook unless you already have a post that has proven to be popular. As a yoga teacher on a budget, this is good news because it means you don’t need a huge marketing budget to get huge results—in fact with little (or even no) budget, you can do as well—or better—than the biggest of brands.
#5. This is not rocket science. I decrypted the Facebook system because my business and my livelihood depended on it. My first yoga studio was on a small island in Thailand, so I relied 100% on marketing for each and every person that came in the door. Out of necessity, I made it my mission to learn the ins and outs of Facebook, and it worked.
What about you? What impact would it have on your teaching career if you understood how to leverage Facebook to build community? Here’s what I can promise you today. If you’re willing to put aside your current frustration and join me on a learning journey for the next few weeks, my blueprint will deliver remarkable results both immediately and long into the future.
Common Facebook Complaints…
Facebook is the #1 Social Media platform for yoga students, so it’s something every yoga teacher must learn.
As a studio owner and yoga school director, I’m in touch with hundreds of yoga teachers on a monthly basis, and here are some common challenges I hear again and again. Teachers complain…
“I have thousands of friends on my personal profile, but my business page has so few likes that I don’t really use it…”
“Even my mom (who liked my page) doesn’t see my posts on Facebook!”
“It seems like Facebook hates me!”
I’ve had all these same feelings myself at times, but eventually, I got over it. I put my chin down, researched and experimented, and I figured out how to work with Facebook rather than fighting the system.
But I do have to admit, I’ve had an unfair advantage over most teachers. I own multiple types of yoga businesses and manage different business pages in different countries, so I’ve had many different places to test, develop, and prove my theories. While every page is certainly unique, I’ll reveal to you the fundamentals that apply to all pages—and this is when Facebook gets interesting.
Why Listen to Me?
Many people online claim to hold the “secrets” to Facebook marketing, but none of them are yoga teachers or studio owners, so they don’t understand how to market to our clients. To make things worse, most so-called “experts” are in the business of being an expert, so their information is often second or third hand from advice they read in books.
I approach things from a completely different perspective.
I’m not here to teach you what I’ve heard works for someone else. I’m going to teach you what works for me, in my successful companies, with years and years of experience building my own yoga businesses from the ground up. Facebook is (and always has been) my primary marketing channel for all that I do, and I feel it’s the most important marketing skill for any yoga teacher to master.
Below is a shortlist of my credentials, essentially the “reasons why” if you’re a yoga teacher, I’m the best person to teach you Facebook marketing.
I own and operate three profitable, local yoga studios, and 80% of my new students every day come from Facebook
I have a “top 10” teacher training school with over 2,000 graduates worldwide and international acclaim—and I used Facebook to build it
I manufacture yoga props and products, and 90% of my new clients come directly from Facebook every single day
I intentionally waited until I had a multiple 7-figure business before I ever started teaching my strategies to others (I’m in the yoga business, not the “expert” business)
I started out broke and in debt, and at the end of the day, I am a quintessential yoga bum who simply figured out a better way
If I can do this, I’m very sure that you can do this too.
Facebook Marketing Mastery
for Yoga Teachers
Exclusive Online Course | 2-25 November 2015
Class Starts In…
This exclusive, online course is divided into 4 parts with a tightly-themed lesson for each week. On Monday, we have our Core Lesson and on Wednesday, we have our live “Ask Me Anything” session where we’ll address any questions or challenges you’re experiencing from the material.
Every single day, we’ll all connect and share experiences in our private, students-only Facebook Group. This entire course is taught and managed by me personally, and in one month’s time, you’ll have all the skills and tools needed to master Facebook.
I’ve built my career around both in-person and online training events, and for this type of course, e-learning is a superior way to study. We can
cover more material, we can move more quickly, and you’ll have access to all the copy/paste files in real time. E-learning makes implementation here so simple. My blueprint is very much paint-bynumbers, so you’ll immediately see results from your learning.
If you can’t make it to one (or all) of the live classes due to schedule conflicts or time zone differences, don’t worry, you won’t miss a thing. You’ll get complete archives within 24-48 hours of class time, and you can ask me a direct question whenever you like.
Your success is my success, and this is only rewarding for me if you get results—so that’s where we’ll put our focus. On you.
Paradigm Shift: Making Facebook Your Partner in Success
In this class, you’ll learn exactly what Facebook wants from you as a yoga teacher and page manager. With some simple tweaks to your current strategy, you’ll soon have Facebook as your partner in success—and your impact will grow very quickly.
What-When-How: Posting for Maximum Impact
The time of day, type of content, and even the size of your photos are all important when you want to maximize your impact on Facebook in just 60 minutes per week. In this module, we’ll go over the “what, when, and how” of posting to your page. This is paint-by-numbers simple and will create results immediately.
OPC: Build Your Community Using “Other People’s Content”
Many teachers get overwhelming thinking they must film videos, take photos, create recipes, and be non-stop content-creating machines to keep their Facebook Page going. This is not true, and you’ll learn my simple system for getting as much free content as you’ll ever need.
Measure, Manage & Succeed: Your Long-Term Success Plan
As the saying goes, “what gets measured, gets managed,” and with Facebook this couldn’t be more true. In this class, you’ll get a template worksheet to fill in each week with your stats to see what’s working, what’s not, and how you can grow from that learning.
After the Course, Here’s What You’ll Have:
A 5-day per week posting and management plan that takes just 60 minutes per week to manage
A growth strategy that will double your audience year-on-year (some people do this in as little as 3 months)
A simple technique for getting unlimited, high-quality content to share on your page whenever you want it, but without creating it yourself (unless you want to)
A paint-by-numbers tracking system to see what works and how to be sure you’re getting the most impact from your page
A clear understanding of how and when it *might* make sense to use some advertising dollars to get an even bigger impact from your posts
LIVE! Core Lesson: 4-Part, online webinar training (Mondays)
LIVE! Q&a: Weekly questions & answers sessions (Wednesdays)
24/7 Facebook group for questions, connections, and collaboration with me and your peers
Lifetime access to the entire course library of recorded classes, Q&A sessions, spreadsheets, checklists, and more
[Get Notified for Next Course?]
We’ll email you when we open up for the next course.
365-DAY, 100% SATISFACTION GUARANTEE
If for any reason (or no reason at all) you are not satisfied with this program, simply send one email and you’ll be issued a full and prompt refund. No hassles and no questions asked.
MY 200% RESULTS GUARANTEE
This program is designed to help you make a bigger impact and more money, so if you complete the entire course, do the simple actions steps checklist each week, and if for some crazy reason my system doesn’t double your Facebook results, simply email me your story and I’ll refund your program investment—plus I’ll double it to reimburse you for the trouble. I’ve been so successful with this system, that I know it will work for you, and I’m willing to back up the results financially.
Early Action Bonuses
FREE BONUS #1 ($100 value)
1-on-1 Private Consultation w/Lucas Rockwood (20 min)
After the course finishes and you’ve had time to implement the simple strategies, you and I will get on the phone and share screens via Skype and figure out ways you can take things even further, using some of my advanced strategies for social marketing.
FREE BONUS #2 ($125 value)
Image Size Template & Guide
Wondering what size to make your Facebook Cover photos? Profile Photo? Advertising images? I’ll send you a zip file with all the source files (can edit easily) so you or your designer can quickly make the perfect sizes according to the latest specs from Facebook. To make things easy, I’ll send you a PDF visual guide that will help you understand where to put text, where to add images, and how to format them as well.
FREE BONUS #3 ($200 value)
Paid Ads Quickstart Guide (local & international)
If you have a yoga workshop, special event, or training course, paid ads can make a huge difference. In this guide, you’ll learn how to show ads only to your existing students, to “similar audiences” directly connected to your students, and even how to reach anyone interested in yoga locally or internationally.
Are You Ready?
When I first started studying Facebook, it was all just too much to take in and I didn’t know where to start. Is that were you’re at now, my questions for you is this. Are you ready to learn? Are you ready to make a change in your business? Are you ready to make next month the month that you crack the code on Facebook and gain a solid foundation for success on the number one social media platform for yoga in the world?
This is going to be an extremely powerful course — but also very simple. I dislike complexity with a passion. My skill as a teacher is making the complex simple, and my blueprint requires just 60-minutes per week and will at least double your current impact on Facebook.
That means more students in your classes, more attendees at your workshops or retreats, and even more students at your training courses.
Finally, you’ll have the knowledge and system you need to create simple, effective marketing for your teaching. Facebook is not going anywhere, and together with a group of your peers from around the world, you can learn to master it.
I look forward to sharing these tools with you.
Let’s double it,
p.s. I can only offer a very limited number of 1-on-1 consultation free bonuses ($100 value) due to time restraints, so if you’re interested, please do sign up early to get the “ early mover” bonuses. Got questions? Email me [email protected]
[Get Notified for Next Course?]
We’ll email you when we open up for the next course.