Episode #15: How to Specialize as a Teacher

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Annette is a qualified yoga teacher in Western Australia. She is not interested in opening her own studio, and instead, she would like to start a private yoga teaching business. But how does she find her specialty? How does she stand out from the competition? How does she avoid misconceptions about what yoga is and is not?

Ideas We Explore

  • How narrowing your teaching focus actually opens more doors than going broad
  • Why specialized teachers earn more than generalists
  • Why yoga should never sell one-off classes as a private yoga teacher
  • Why beginners are the focus for every yoga teacher

#1 Learning Tip

  • Never ever sell one-off private lessons, insist on 4, 8 or 12 packs

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