Episode #11: Intro Specials & Retention Problems

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Patricia has a 3-year old studio. They have an easy time attracting clients, but they are struggling to retain them. What is the best price and offer to use for “intro specials?” How do we keep our students from bouncing from studio to studio?

Ideas We Explore

  • My Mind Body Online (software company) sometimes gives bad business advice to studio owners
  • How to determine you 1-week intro special price
  • How to utilize flat-line pricing
  • Why your long-term clients should receive the lowest rates

#1 Tip from Patricia

  • Talk to your clients about what they want from yoga before you talk about anything else
  • Focus on how yoga can help them solve their problems before you talk about rates, memberships and schedules

Got Questions?