Episode #10: How to Promote Yourself on the Radio?
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Amanda has a yoga studio in Florida and has been invited to be a guest on a local radio show. She unsure what to talk about, how to turn those listeners into students, and what direction to take with this new promotional channel.
Ideas We Explore
- Why radio listeners are awesome, engaged, and attentive
- The very real challenge of “talking about” vs. “showing” yoga
- How to use redirect URL for ease-of-memorization
- How to buy a URL and setup a 301 redirect
#1 Tip from Amanda
- Use partner challenges to active your members
- Encourage people in and out of the studio to participate
- Incentivize them with prizes and just plain old fun
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