Episode #10: How to Promote Yourself on the Radio?

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Amanda has a yoga studio in Florida and has been invited to be a guest on a local radio show. She unsure what to talk about, how to turn those listeners into students, and what direction to take with this new promotional channel.

Ideas We Explore

  • Why radio listeners are awesome, engaged, and attentive
  • The very real challenge of “talking about” vs. “showing” yoga
  • How to use redirect URL for ease-of-memorization
  • How to buy a URL and setup a 301 redirect

#1 Tip from Amanda

  • Use partner challenges to active your members
  • Encourage people in and out of the studio to participate
  • Incentivize them with prizes and just plain old fun

Got Questions?