Episode #9: Private Clients – Help with Retention

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Nancy teaches Ayurveda-inspired, semi-private yoga classes in The Netherlands, and it’s going well—but she’s struggling with retention. Students start off motivated, but seem to drop off, even if they have purchased multi-session packs. What to do?

Ideas We Explore

  • Why it’s important to set tangible health goals for your private clients
  • How to focus on your Unique Teaching Positioning (UTP) to differentiate yourself in the market
  • Why a free Discovery Class can help you earn more and your clients get better results

3 Tips from Esther

  • Avoid teaching family and friends (they don’t pay!)
  • Use guided meditations at the end of class—students love it!
  • Teach students how to take their yoga “off the mat”

Got Questions?