Episode #2: Are Your Private Classes Too Cheap?
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Brittany is teaching yoga in Lyon, France, and she’s working to build up here private yoga clientele. The problem? No one seems comfortable paying more than 55 EUR per class, and Brittany needs 85 EUR to support her lifestyle and financial goals.
Ideas We Explore
- Unique Teaching Positioning (UTP): how to differentiate to add more value in your market
- Getting out of the “yoga scene” so you access people that are better potential clients
- Focus on “problem” and “solution” with yoga as the means to the end, not the product itself
#1 Tip from Brittany
- Start an email list!
- Write to us firstname.lastname@example.org